Today’s customers expect to receive the right message at the right time – even as their journey becomes faster and less linear. How do marketers respond? With experiential ads that aim to be helpful and personal. To create these experiences, marketers turn to Google Analytics and Google Ads.
Google Analytics is a powerful, free tool that provides the user with a lot of information about their website. It can tell you what people are searching for, how long they stay on your site, where they come from, and what pages they visit.
Google ads is a service that helps you to promote your business on google. Google ads is a service offered by Google that helps you to promote your business on google. It was first introduced in 2000 and has since evolved into a powerful digital marketing tool.
In this section we will discuss the importance of using tools like Google Analytics and Google Ads in order to improve the performance of your website.
We will talk about how these tools can help you understand what your customers want and what they are looking for on your site. We will also discuss how you can use these tools to create well-targeted ads that help bring in more visitors to your site and convert them into customers.
In the new guide on the connection between Google Analytics and Google Ads, some of the steps that can be taken to display the right ad at the right time are highlighted.
Step 1: Link your accounts
The link between these two tools provides insights into ad collection and creation, so you can easily create campaigns full of information and conversion data. Linking your accounts requires just a few simple steps. This is how you start:
Step 2: Use the capabilities of analytics on all types of devices at the same time
Using multiple devices at the same time with analytics helps you understand how your customers behave on their different devices, so you can maximize your strategy. For example, you may discover, based on cross-device insights, that you want to increase mobile ad spend to increase conversions. Enabling receiving messages from Google makes cross-device data capabilities available to you .
Step 3: Create an audience in Analytics and share it with Google Ads
When you create an audience in Analytics and then share it with Google Ads, you can create personalized campaigns for your audience’s specific interests. For example, you could create an audience from all of your repeat customers, then create a Google Ads campaign specifically for that audience. This is how you will start sharing audiences on Google Ads .
Step 4: Create and import targets
The goals in Google Analytics can represent any value on the site that you find important – such as the length of time spent on your site, a specific action performed on your site, or a conversion. Importing these goals into Google Ads gives you valuable access to conversions, insights and engagement directly within the ad itself. Instructions for creating goals in Analytics and then how to import them to Google Ads .
Step 5: Create and view reports
When you link Google Analytics and Google Ads, you get access to a variety of reports about your Google Ads campaigns. This provides you with valuable insights into campaign performance that will be used to improve your marketing strategy. For more information on purchase , behaviour and conversion reports .
In case you missed how a combination of these two can be the solution for PPC experts to provide experiences that meet the rising expectations of consumers, check out the post Google Analytics and Google Ads: A Winning Combination.